mHealth Market Growth Opportunities in Fitness, Wellness, and Lifestyle Apps | 2032 Forecast

The mHealth market refers to the use of mobile devices, apps, and wireless technologies to provide healthcare services and support health management. It includes solutions such as remote patient monitoring, fitness and wellness apps, teleconsultations, chronic disease management, and medication tracking. The growing adoption of smartphones, rising internet penetration, and increasing demand for convenient and cost-effective healthcare delivery are driving this market forward. mHealth also plays a key role in improving patient engagement, enabling real-time health data collection, and expanding access to healthcare in remote or underserved areas. While the market faces challenges related to data security, regulatory frameworks, and integration with traditional healthcare systems, it continues to expand as digital health technologies become more widely accepted.

According to Fortune Business Insights, the global mHealth market was valued at USD 83.17 billion in 2023 and is projected to grow from USD 93.12 billion in 2024 to USD 249.05 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.1% during the forecast period. In 2023, North America dominated the market with a 30.34% share.

Top Companies in the Market

• Fitbit, Inc. (U.S.)

• Apple Inc. (U.S.)

• DEXCOM, Inc. (U.S.)

• Koninklijke Philips N.V. (Netherlands)

• Omada Health, Inc. (U.S.)

• Teladoc Health, Inc. (U.S.)

• Boston Scientific Corporation (U.S.)

• Omron Healthcare, Inc. (Japan)

• SAMSUNG (South Korea)

• BD (U.S.)

• er Foundation Health Plan, Inc. (U.S.)

• Target Brands, Inc. (U.S.)

• Bellin Health Systems (U.S.)

• Geisinger Health (U.S.)

• Rite Aid Corp. (U.S.)

Key Industry Development

In April 2024, Postpartum Support International (PSI) launched the Connect App to support perinatal mental health for women post-partum, aiming to extend its global footprint. This marks a decisive step in leveraging mobile platforms to address a critical healthcare need. Though this development originates outside the Fortune Business Insights report, its alignment with the overall mHealth trend of expanding service applications underscores its relevance.

Market Drivers

The mHealth market’s accelerated growth is driven by several factors:

• Remote patient monitoring demand: As chronic diseases rise and the geriatric population expands, especially across North America and Asia Pacific, demand for home-based monitoring apps and wearables surges.

• COVID-19 effects: The pandemic catalyzed the adoption of mobile health apps as in-person check-ups were postponed and movement restricted.

• Technological innovation and competition: A burgeoning number of companies enter the sector, spurring launches of advanced apps, services, and wearables.

• Smartphone penetration and digital infrastructure: Widespread smartphone usage and improved connectivity, particularly in North America, Europe, China, and Japan, support mHealth scalability.

Market Report Coverage

• Market size and forecasts (2019-2032), with 2023 as the base year and historical data from 2019-2022

• Segmentation by category (mobile applications: disease & treatment management, wellness management; and wearables: body/temperature monitors, sleep trackers, fitness trackers, glucose monitors, BP monitors, cardiac monitors).

• By service type: monitoring services, fitness & wellness solutions, diagnostic services, treatment services, other services.

• By service provider: mHealth app companies, pharmaceutical companies, hospitals, health insurance providers, others.

• Regional forecasts including North America, Europe, Asia Pacific, Latin America, Middle East & Africa.

Market Competitive Landscape

The global mHealth market showcases fragmentation, with major players like Fitbit, DEXCOM, Apple, and others holding significant shares. The influx of startups and the introduction of innovative solutions further diversify the competitive terrain, prompting key players to differentiate through enhanced offerings.

Market Segments

• Category: Mobile applications (disease & treatment management, wellness management, others) and wearables (body & temperature monitors, sleep trackers, fitness trackers, glucose monitors, BP monitors, cardiac monitors, others).

• Service Type: Monitoring services, fitness & wellness solutions, diagnostic services, treatment services, others.

• Service Provider: mHealth app companies, pharmaceutical companies, hospitals, health insurance providers, others.

• Regional: North America, Europe, Asia Pacific, Latin America, the Middle East & Africa (all with forecast breakdowns).

Market Regional Insights

North America held a 30.34% market share in 2023, with a market value of USD 25.23 billion. The region benefits from high smartphone penetration, chronic disease prevalence, and rising digital healthcare infrastructure.

Europe is experiencing growth thanks to a surge of startups building mHealth apps and wearables, alongside increased demand for remote monitoring.

Asia Pacific is expected to witness exponential growth over 2024–2032, driven by aging populations, healthcare spending increases, and expanding mobile broadband infrastructure

in countries like India, China, and Japan.

Explore the full research report with detailed insights and TOC: https://www.fortunebusinessinsights.com/industry-reports/mhealth-market-100266 

Future Market Scope

Going forward, the mHealth market’s potential appears vast:

• Scaling remote care: Growing healthcare demand and better connectivity will enable broader use of remote patient monitoring and chronic disease management tools.

• Emerging tech integration: AI, IoT, and advanced analytics will enhance app intelligence, predictive capabilities, and personalization.

• Expanding wearable ecosystems: As data interoperability improves, wearables will integrate more tightly with wider healthcare systems, creating seamless care experiences.

• Stronger regulatory frameworks: As adoption grows, enhancements in privacy regulations and device validation will help build trust and market expansion.

Conclusion

The mHealth market stands at the cusp of transformative growth. Moving from USD 93.12 billion in 2024 toward USD 249.05 billion by 2032, the market’s expansion at a CAGR of 13.1% signals broad-based momentum. Growth catalysts include a rising elderly population, smartphone ubiquity, digital healthcare infrastructure, and innovations from both established players and agile newcomers. Regionally, North America leads, Europe rises, and Asia Pacific is on track for explosive adoption. While challenges like privacy and data security remain, continued technological and regulatory advancement will unlock fresh mHealth opportunities. This is a pivotal moment for healthcare stakeholders to lean in and drive next-generation mobile health solutions.

About Us:Fortune Business Insights provides expert corporate analysis and accurate data, enabling businesses of all sizes to make timely decisions. We offer customized solutions tailored to each client’s needs, helping them address unique challenges. Our goal is to empower clients with holistic market intelligence and offer granular insights into the market they operate in.

At Fortune Business Insights, we aim to highlight growth opportunities for our clients, offering insights and recommendations that help them navigate technological and market changes. Our consulting services are designed to help companies uncover hidden opportunities and address competitive challenges.

Contact us:

Fortune Business Insights™ Pvt.

Phone: USA: +1 833 909 2966 (Toll-Free),

United Kingdom: +44 808 502 0280 (Toll-Free),

APAC: +91 744 740 1245

Email: sales@fortunebusinessinsights.com